Tokushima is famous as the birthplace of the Awa Odori, one of Japan's Three Great Bon Odori dance festivals.
Awa Odori festivals are held across the prefecture, starting with the Naruto Awa Odori held on August 9 every year.
Among them is the Tokushima Awa Odori festival held for four days from August 12, and is said to be the most exciting of the festivals.
For sightseeing, there are the Naruto whirlpools in the Naruto Strait, said to be one of the three major tidal currents of the world, and the beautiful Oboke and Koboke gorges made over the course of 200 million years, experienced from the Yoshino River.
Food-wise, Tokushima offers a variety of meat and fish dishes that include the sweet and rich awa odori chicken, Tokushima ramen, with its pork bone broth ramen topped with pork belly and an raw egg, and the fresh seafood cooked on a grill just as it is in kaizoku cuisine.