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Ehime is the citrus capital of Japan, growing the most citrus fruit in the country. Here, you can enjoy different citrus fruits throughout the year.
Additionally, Ehime is blessed with aquaculture produces, such as the most farmed red sea bream and pearls in Japan, and its local signature dish of "tai-meshi" (minced sea bream mixed with rice) is gaining popularity among tourists.
For sightseeing, The atmosphere created will take you back to the good old days of Japan and refresh your mind and body through old Japanese traditions that are still alive today. The Dogo Onsen Annex Asuka-no-Yu that opened in December 2017 is popular with its architectural style that finds harmony beteen its artistic flair and local crafts.
There are also historic sites to see, such as Matsuyama Castle and its 12 surviving keeps built in Edo period, the streetscape of Uchiko, and Garyusanso. The Shimanami Kaido Cycling Route connecting Ehime and Hiroshima with a series of bridges over several islands is a sacred site for cyclists where you can enjoy the beauty of the many islands of the Seto Inland Sea while riding your bike.

Getting from Tokyo to EHIME

Route 1

  • Haneda airport → Matsuyama airport : 1 hour and 30 minutes.

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    After experiencing Japan's classic and new food culture in Tokyo, dive deeper into regional cuisines in Chugoku and Shikoku, famous for their seafood and farm produce. While enjoying seasonal flavors that you will only find there, this is also a chance for deeper encounters with Japanese climate and history that underlie the country's food culture.
    Surrounded by the sea and mountainous across two thirds of its land area, Japan is a treasure trove of wild nature activities. Start in Tokyo with natural encounters close to the city and enjoy marine opportunities around its islands.

    Then, discover Shikoku, an island of wild splendor and some of Japan's best-hidden secrets. Away from the crowds and bustle of the cities, you will find great refreshment in abandoning yourself to the mountains, rivers and valleys here.
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