Okaido and Gintengai

This shopping district is the largest in Ehime Prefecture and stretches from Matsuyama City Station, the city's transportation hub, to the Matsuyama Castle Ropeway. This area is always bustling with residents and tourists.

A great variety of shops line the street sides, offering easy-to-enjoy shopping, meals, and amusement. In addition, the area also offers easy access to Ehime Prefecture's premiere tourist spots, such as Japan's oldest hot spring, Dogo Onsen, and the famous Matsuyama Castle, making it a very convenient area.

Since Okaido and Gintengai are shopping arcades, shopping and other activities can be enjoyed here regardless of the weather.

Furthermore, the area also offers free Wi-Fi spots and tax-free shops, ideal for foreign tourists.