Okaido and Gintengai
This shopping district is the largest in Ehime Prefecture and stretches from Matsuyama City Station, the city's transportation hub, to the Matsuyama Castle Ropeway. This area is always bustling with residents and tourists.
A great variety of shops line the street sides, offering easy-to-enjoy shopping, meals, and amusement. In addition, the area also offers easy access to Ehime Prefecture's premiere tourist spots, such as Japan's oldest hot spring, Dogo Onsen, and the famous Matsuyama Castle, making it a very convenient area.
Since Okaido and Gintengai are shopping arcades, shopping and other activities can be enjoyed here regardless of the weather.
Furthermore, the area also offers free Wi-Fi spots and tax-free shops, ideal for foreign tourists.
A great variety of shops line the street sides, offering easy-to-enjoy shopping, meals, and amusement. In addition, the area also offers easy access to Ehime Prefecture's premiere tourist spots, such as Japan's oldest hot spring, Dogo Onsen, and the famous Matsuyama Castle, making it a very convenient area.
Since Okaido and Gintengai are shopping arcades, shopping and other activities can be enjoyed here regardless of the weather.
Furthermore, the area also offers free Wi-Fi spots and tax-free shops, ideal for foreign tourists.
More Information about Okaido and Gintengai
Street address
- Ichibancho, Matsuyama City, Ehime
Access
- From JR Matsuyama Station, take the Iyotetsu Intra-city Streetcar on the No. 5 JR Matsuyama Station Line (around 10 minutes
"JR Matsuyama Station" -> "Okaido".
- From JR Matsuyama Station, take the Iyotetsu Intra-city Streetcar on the No. 5 JR Matsuyama Station Line (around 10 minutes
Opening Hours
- Varies by establishment
Closed
- Open everyday
Best season
- All year
Point
- Various events are held throughout the year

Spots around
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Ikuchijima Island
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Pearl Culturing Farm Tour
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Tobe Zoological Park
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Kurushima Strait Tidal Current Tour Boats
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Iyonada Monogatari
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Matsuyama Castle
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Dogo Hot Spring
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Tai-meshi (sea bream meals) (Matsuyama Ropeway Shopping District)
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Tobe Togeikan
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Matsuyama Airport
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Mount Ishizuchi
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Roadside Station Uchiko Fresh Park Karari
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Ishite-ji Temple
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Shimanami Kaido
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Garyu Sanso Villa
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Dogo Onsen Area
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Yokaichi Gokoku Machinami
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Botchan Train *Operation has been suspended from November 2023 until further notice.
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Ozu Castle
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Yumeshima Kaido